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Posted On : 19 Mar, 2017  Source : PTI  Place : Mumbai 
Coffee by Di Bella to invest $2.5 mn to double outlets this yr
Australian company Coffee by Di Bella, which currently has 11 outlets in the city, plans to almost double its presence here by the year end at an investment of USD 2.5 million.

"Coffee by Di Bella is a premium coffee company, and we are stepping up our India operations. We will open nine more outlets in Mumbai by year end," the company's founder Phillip Di Bella told PTI here.

The company will invest a total of USD 2.5 million in its expansion here, he said.

Coffee by Di Bella began operations in the country in 2012. It is looking to revamp and step up its business here as coffee culture in the country is on an upswing.

"Presently, we are focusing on Mumbai. We have already begun studying other markets including Delhi, Bengaluru and Gujarat and will open outlets there in the next two to three years," he said.

The company plans to open 100 stores in the next five years.

It has about 300 employees, which will double to 600 by year-end, Di Bella said.

"We intend to employ more people in the next five years as we expand," he said.

The company has got a new management in place in the country and has also invested heavily in training staff, he added.

In line with several beverage chains that are expanding in India, Coffee by Di Bella has customised its menu to suit Indian tastes and include more food items.

It operates sustainably and sources directly from local farmers, Di Bella said.
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